iA American Insights

Get the latest news, views, videos, and helpful tips and information from your friends and partners at iA American! 

chevron_left Back to all Insights

Introducing iA American Warranty Group

Mar 29, 2021
Industry News, Why iAAWG


Austin, TX (March 29, 2021) – We are pleased to announce that Innovative Aftermarket Systems (IAS), Southwest Reinsure, Inc. (SouthwestRe), and Dealers Assurance Company (DAC) are now iA American Warranty Group (iA American).  iA American’s defining purpose is to provide an exceptional client experience to every agent, dealer, and administrator partner by leveraging full-service F&I administration and an insurance company rated “A” by A.M. Best. 

“Although many companies have merged over the past few years, only a few have our scale and variety of products and services,” said Kristen Gruber, President of iA American Warranty Group. “With everything under one roof, we have the flexibility and control to offer any solution our clients could possibly need, and the industry experts to bring those solutions to market. Our vertical integration and scale make us a leader in the vehicle protection industry and provide us with an extremely strong platform to deliver a best-in-class client experience.”

iA American also offers clients the services of its own insurance company, Dealers Assurance Company (DAC). Licensed to write insurance in all 50 states and the District of Columbia, DAC is the financial backstop for most of the warranties iA American offers. Although an integral part of iA American, DAC will continue to operate independently under its own name.

iA American is part of iA Financial Group, one of the largest insurance and wealth management groups in Canada. With assets of C$197.5 billion as of March 2021 and a history dating back to 1892, iA Financial Group is listed on the Toronto Stock Exchange under the ticker symbol IAG.

Every day and with every interaction, iA American is “Invested in You.”


About iA American Warranty Group:

With a history dating back to 1984, iA American Warranty Group (iA American) is both a full-service administrator and an “A” rated insurer for the F&I industry. Our parent company is iA Financial Group, one of the largest insurance and wealth-management groups in Canada. Thanks to our complete vertical integration, every aspect of our business is controlled in-house, including insurance, products, wealth-building opportunities, retail technology, training, income development, and performance marketing. We are headquartered in Austin, TX and have regional support offices throughout the USA. The iA Financial Group and iA American Warranty Group business names and logos are registered trademarks of Industrial Alliance Insurance and Financial Services Inc.