iA American Northwest
Looking for NW Dealer Direct? Good news! NW Dealer Direct is now iA American Northwest! Although the name has changed, you can still count on the same world-class service from the same team you’ve known and trusted for years, backed by our renewed commitment to provide you with nothing less than the finest client experience in our industry. If you have any questions or need additional information beyond what you see here, just give us a call or send us an email. On behalf of everyone at iA American, thank you for your business!
Vice President | Northwest Region
Chris was born and raised in Wenatchee, Washington, where his automotive industry journey began at a young age. He started as a Lot Attendant, later being promoted to Sales, F&I, and New and Used Car Manager. He moved to Seattle to attend the University of Washington, and after college, went to work for Van Tuyl as a Finance Producer and was promoted up through the ranks. When the store was acquired by Lithia, Chris served as Finance Director and new Car Manager. After meeting his wife and starting a family, he was hired by Payment Insured Plan, where he served as a Marketing Executive and Corporate Trainer until 2013. Chris later become a partner with a former co-worker and began NW Dealer Direct. He took on his current role when NW Dealer Direct was acquired by iA American.
Manager | Northwest Region
Jeff began his automotive career with the Ford Motor Company in 1983 upon earning his MBA from the University of Washington. After supporting Ford dealers for five years with Ford, Jeff left to join Landmark Ford where he held positions as a sales consultant, F&I Manager, Sales Manager and then several years as the GSM. After 12 years in retail, Jeff joined Payment Insured Plan, Inc., a Northwest based F&I provider, as an Area Manager, and then later as PIPI’s VP of Sales. After over 12 years with PIPI, he joined the NW Dealer Direct team in early 2017 as COO. Jeff is excited to bring his extensive experience and passion into play in support of the iA American and its growing dealer body.
Account Executive | Northwest Region
Kelly Sargent began his career in 1994, and has held various positions within the Service Contract and F&I agency business including Account Executive and District Manager. As a Dealer Account Executive, Kelly works closely with his dealers to drive F&I profits, establish Compliance programs and maximize the dealer’s reinsurance companies. Kelly believes that successful management of a dealership F&I department takes commitment and creativity. He brings this proven philosophy to the iA American team and its growing number of dealer partners.
Account Executive | Northwest RegionBorn in the Motor City, Cody Meyer entered the auto industry shortly after serving in the United States Army in 1991. He began his dealership experience with the Zeigler Auto Group in Kalamazoo Michigan, selling new and used vehicles. Cody quickly climbed up the ladder at Zeigler, spending time as F&I Manager and Sales Manager. In 2000, he became General Manager for the Zeigler dealership in Lowell, Michigan. In 2005 Cody accepted a position with an F&I agency, National Warranty – Payment Insured Plan Inc. (“PIPI”). While there, he helped train and develop F&I managers, consulted with dealers on profit opportunities, and developed plans and implemented new strategies of action to meet dealership financial goals. In January 2014, Cody joined Northwest Dealer Direct. Cody is excited to be part of the iA American team.
Corporate Trainer | Northwest RegionBryce was born and raised in Vancouver, Washington. After graduating from the Metro State University in Denver, Colorado, where he both earned a BA degree in Business Management and played on the baseball team, he landed his first career job with the Ron Tonkin Auto Group. Throughout his 16-year career with Ron Tonkin Auto Group he spent over nine years within the F&I arena – initially as a producer and then later as a Finance Director. Over a seven year span, he ranked in the top three of F&I producers for the entire Ron Tonkin Auto Group. He also held positions as a New Car manager, Used Car manager and General Sales Manager at multiple Tonkin stores over the last several years of his tenure with the Ron Tonkin Auto Group. Bryce subsequently joined Northwest Dealer Direct as a Corporate Trainer.
Reinsurance Accountant | Northwest RegionKris began her accounting career in Minneapolis 18 years ago in the medical, manufacturing and service industries. After moving to Oregon 2012, she began working in reinsurance, managing the accounting of 100-plus reinsurance companies. Her knowledge of reinsurance and accounting helps her provide our clients with the best possible service.
Administrative Assistant | Northwest RegionChristie began her career in banking after graduating from Yakima Valley Community College. She worked in the banking industry for several years after moving to Oregon in 1985. Christie moved to NW Farmers Insurance Credit Union in 1988. She left the workforce for a number of years to devote her time to her family. Christie returned to the workforce in 2005 part time as a bookkeeper for the Columbia River Girl Scouts. This led to other bookkeeping jobs, where Christie enjoyed helping businesses with their financial needs. Christie subsequently joined Northwest Dealer Direct, now part of iA American.