iA American Northwest

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Looking for NW Dealer Direct? Good news! NW Dealer Direct is now iA American Northwest! Although the name has changed, you can still count on the same world-class service from the same team you’ve known and trusted for years, backed by our renewed commitment to provide you with nothing less than the finest client experience in our industry. If you have any questions or need additional information beyond what you see here, just give us a call or send us an email. On behalf of everyone at iA American, thank you for your business!

Our Team


Chris Long

Vice President | Northwest Region

Chris was born and raised in Wenatchee, Washington, where his automotive industry journey began at a young age. He started as a Lot Attendant, later being promoted to Sales, F&I, and New and Used Car Manager. He moved to Seattle to attend the University of Washington, and after college, went to work for Van Tuyl as a Finance Producer and was promoted up through the ranks. When the store was acquired by Lithia, Chris served as Finance Director and new Car Manager. After meeting his wife and starting a family, he was hired by Payment Insured Plan, where he served as a Marketing Executive and Corporate Trainer until 2013. Chris later become a partner with a former co-worker and began NW Dealer Direct. He took on his current role when NW Dealer Direct was acquired by iA American.

Jeff Pittenger

Manager | Northwest Region

Jeff began his automotive career with the Ford Motor Company in 1983 upon earning his MBA from the University of Washington.  After supporting Ford dealers for five years with Ford, Jeff left to join Landmark Ford where he held positions as a sales consultant, F&I Manager, Sales Manager and then several years as the GSM. After 12 years in retail, Jeff joined Payment Insured Plan, Inc., a Northwest based F&I provider, as an Area Manager, and then later as PIPI’s VP of Sales. After over 12 years with PIPI, he joined the NW Dealer Direct team in early 2017 as COO. Jeff is excited to bring his extensive experience and passion into play in support of the iA American and its growing dealer body.