Our Brand, Our Distinctiveness

Our brand territory

Clients want to be associated with a company focused on exceeding their expectations with every interaction.

Our brand promise

To provide an exceptional client experience to every agent, dealer, contract holder, and administrator partner by leveraging full-service F&I administration, and through the services of Dealers Assurance Company (DAC), our vertically integrated “A” rated insurance company.

Our brand vision

To put clients first, offering them help that is just a call or a click away.

The Helpful Elephant

In 1992, as our parent company celebrated its centennial, iA Financial Group (iA) adopted the elephant as a symbol to represent the company. The elephant shares qualities with the company: wisdom gained through experience, attentiveness, a sense of responsibility, family values, strength and stability.

Over the years, the elephant has gradually been incorporated throughout the iA organization, including iA American. The elephant has a lasting presence in iA’s logos, its subsidiaries, and everywhere the brand is featured. Its comforting presence provides support to the message we are communicating, regardless of its placement.