iA American Insights

Tampa, FL and Dearborn, MI (July 29, 2025) – Dealer Wizard, The Industry's Leading Equity Mining Solution, announces it has partnered with FordDirect, a joint venture between Ford dealers, Lincoln retailers and Ford Motor Company, to join the e-commerce platform for dealer solutions called The Shop.  

The Shop, powered by FordDirect, is a curated online shopping experience designed for dealers to meet the challenges of operating in the evolving retail automotive business landscape beyond the products and services that FordDirect already provides to dealers. It provides access to vetted vendors, like Dealer Wizard, that include pre-negotiated prices for products and services that dealerships need.    

Dealer Wizard is now available to Ford dealers and Lincoln retailers that have signed on to take advantage of The Shop’s array of options. Dealer Wizard’s equity mining solution supports dealers in managing and protecting their core asset: their existing owner base. Dealer Wizard automated platform digitally reengages current owners that have the highest propensity of buying their next Ford or Lincoln vehicle. 

"Dealer Wizard is honored to formalize our partnership with Ford Direct’s e-commerce platform, The Shop. With over 15 years of experience supporting franchised dealers across the U.S., we are excited to bring our proven solutions to Ford and Lincoln’s 3,000+ franchised dealers and retailers. Our team is deeply committed to driving retail sales growth, enhancing owner retention, and boosting profitability for Ford, Lincoln and their dealer network.” Ross Bauer, Dealer Wizard Senior Vice President

FordDirect recognizes that dealerships face an increasing demand for day-to-day resources, including meeting customer expectations, complying with regulations, managing employees, updating technology, and planning sales events. The Shop is designed to create more efficiencies and cost savings so that dealerships can focus on core activities.  

“Dealer Wizard will now help Ford Dealers and Lincoln Retailers spend more time doing what they do best while also supporting the FordDirect mission as a trusted partner and resource to find the best vendors in the market for all of their needs,” explained Dean Stoneley, FordDirect CEO. 

About Dealer Wizard

With Dealer Wizard, an iA American Warranty Group company, you get instant access to the right opportunities, smarter marketing tools, and real-time connections—all backed by a support team that feels like part of your crew. That’s the Dealer Wizard difference. Learn more about Dealer Wizard at https://www.dealerwizard.com/  or https://theshop.com/product/dealer-wizard

About FordDirect 

FordDirect, headquartered in Dearborn, Mich., connects the worlds of data, analytics, and technology to provide best-in-class digital marketing and advertising solutions exclusively for Ford Dealers and Lincoln Retailers. FordDirect is a joint venture between Ford Motor Company and its dealers with a mission of helping Ford and Lincoln dealerships sell more cars and trucks. Learn more about The Shop at https://theshop.forddirect.com.  Learn more about FordDirect at https://www.forddirect.com/.